Do you have a Facebook? Of course you do. How about a blog? Even if you don’t have a blog, you are reading one right now, so I guess you’re familiar with the concept. How often do you see people post links to other blogs on your Facebook? I’m guessing it happens quite often. Here’s an example of the type of post I see often:
That’s from a blog written by James Michael Sama. I don’t know all that much about him, except that his posts appear on my Facebook about twice a week. Even a quick look at his blog shows that he has slightly less than ten million hits on his blog. I can also tell by his archives that he started blogging in June 2013. Take a look at my archives over to the right. When did I start blogging? June 2013. How many views do I have on my blog? Not ten million. Not even close!
I suppose I need to give him the credit for that. He has been in feature films and mainstream media far more than I have (which is never, by the way). He also posts far more frequently than I do, and often on topics that are easily readable. Let’s face it, more people want to read about dating, relationships, and current events than they want to read about science, medicine, religion, or whatever else I’m thinking about. His posts are also well written and creative. So I’m not trying to compare authors or blogs here, I’m just telling you about this guy to set up a point I want to make about blogging.
The strangest thing about blogging is how lopsided our interactions are. I get to write things, post them on the internet, and let them stand for all time and eternity. I covered that briefly here. To write a blog, one must believe at a certain level that “I can write something that others will want to read”. This is the opposite of Twitter, where people just assume that everyone wants to hear about what they had for lunch. To write a blog, you have to be able to string together a line of reasoning, assembling your thoughts and shaping it into a post that is interesting enough that people want to click on it and read it. The best (and worst) part of blogging is that anyone can do it.
I have this theory that 42% of all blogs have one post called “I have a blog”. Because starting a blog requires an internet connection and two thumbs, nearly anyone can jump online and make a blog. Historically, this is unprecedented. I can sit in my office and write a post in about an hour. Let’s say a few people put it on their Facebook pages, and it goes viral. Suddenly hundreds of thousands of people have read my post and I get tons of traffic. 100 years ago, there was no way to reach hundreds of thousands of people that easily. Radio, perhaps, but that was harder to access. Newspapers, maybe, but only certain groups of people could actually write in a paper. Anyone can write a blog, and who knows if that post is the next one to go viral?
The downside to the accessibility of blogging, of course, is that anyone can do it. I’ve read some blogs and wondered whether they had ever graduated high school, or even attended one. I followed a blogger for a while who posted once every three weeks, and his/her only content was “I’m sorry I haven’t been posting lately….I’ve been like super busy”.
Blogging is great, especially when authors like Sama go out and reach a huge audience, but I don’t see it lasting. I understand that my little post here is just one tab on your browser, and I have to compete with everything on the internet for your attention. Blog posts take time to read, and require much more effort from you than, say, a YouTube video. It can be difficult to find your way to a blog you really enjoy consistently, while YouTube gives you a recommended playlist based off your preferences, so after you watch a cat video there are 12 more cat videos to watch. My favorite blogs have been those that people referred to me. When I search for blogs, on Google I have much worse success.
I’m not upset that I don’t have ten million views on this blog, since that was never my goal. My goal is to write, and enjoy writing, and talk about what I learn and see during medical school and life. That’s not a good recipe for generating ten million views in six months (unless somehow I was already famous). At the same time, I like it when people enjoy what I write. That’s the whole point of blogging, right? If no one reads your blog, that’s just a diary. While I enjoy Sama, Matt Walsh, and Fat Cyclist, I know that I will never be that kind of blogger. Why? Probably due to my sporadic writing schedule and “no proofreading ever” policy, among other things (like medical school, for instance). If I wanted a million views in the next six months, I am confident I could get them. I just know I wouldn’t have as much fun as I am now, and I’m having lots of fun 🙂
Thanks for reading!